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 Information Architecture:

· Business social networking strategy

· Direct marketing communications

· Business to business communication

· Marketing and sales cohesion

· Data schema design

· Sentiment analysis

· Internal and external web content

· Software documentation artifacts

· Technical editing



· Fun “I am Daryl Dixon’s Crossbow

· Marketing communications

· Technical writing

· Technical product articles

· White papers

· Business process documentation

· Copywriting

· Competitive analysis

· Non-disclosure and MOU agreements

· Scientific papers

· Service Level Agreements (SLAs)

· Software specifications

· Project management documentation


Software development:

· Agile and legacy SDLC

· MS SQL Server, Oracle optimization

· Cloud computing


· Mobile application development

· Java, C++, and SQL

· Data architecture

· Continuous integration




· Texas Governor Rick Perry

· Solutions consultancies

· Technology incubators

· Cyber security

· Technology Investmet 

· Ericsson


· Intel

· Air New Zealand









  1. Knowledge derived from study, experience, or instruction.
  2. Knowledge of specific events or situations that has been gathered or received by communication; intelligence or news.



  1. One who designs and supervises the construction of buildings or other large structures.
  2. n : someone who creates plans to be used in making something (such as buildings) [syn: designer]




Do you know the ABC’s of project failure and project success? They are both very simple.


The ABC’s of project failure:

A) Assume your customer already knows why he needs you.

B) Believe you already know what your customer wants without asking him.

C) Chase your suppliers instead of telling them exactly what you need.


What’s the common component of these project-fatal ABC’s?

Lack of Written Communication!

Written communication is the solid, quantifiable, concrete tool that conveys thoughts, desires, expectations, and abilities.  If it is insufficient, incomplete, out of date, or even completely missing in any critical area, your project will fail.  Time, money, business reputation, and emotional investment, all gone.  Possibly replaced with lawsuits.  Lovely.

All for lack of a few simple written words.  So how do you avoid the ABC’s of project failure?


Don’t assume, don’t believe, don’t chase!  Use the written word! 

Competent, complete, accurate writing is the most consistent guarantee of project success.  Whether supplier to buyer, buyer to supplier, or seller to customer, every professional relationship thrives when the written word is the cornerstone of communication.  So project success is as simple as “ABC”:


The ABC’s of project success:

A) Act as though everyone knows nothing about anything.

B) Build a universal, consistent written communication regime in which everything is written, and everything is expected to be written.

C) Contact a professional who lives and breathes A and B


Feel free to email me.


All content ©2003-2013 Bill Kasper

Do not make me release the flying lawyer monkeys.